Promoting a site with no budget is possible, and it is how most small businesses start. What changes is not the result — it is the timeline and the effort. Free almost always means "you do it".
1. Google Business Profile
If your business serves a city or neighbourhood, this is the first place. The listing is free, it puts you on the map and in local results, and it usually pays off faster than anything else that costs nothing.
2. Catalogues and search sites in your field
There are directories and specialised search sites in practically every sector. Being in them brings two gains at once: visits from people searching there, and a link pointing to your site, which helps on Google. It is the same principle as backlinks.
3. Social media, pointing to the site
Posting is free. The common mistake is keeping the person inside the network: put the site address in the profile, in the highlights, in video descriptions. The goal of every post is to get the person out of there.
4. Groups, forums and communities
Genuinely answering questions in groups in your field works. Pasting your link into every message does not — it reads as spam and damages your reputation. The test is simple: would your answer still be useful if you had no link to include?
5. Email to people who already bought
A small list of people who have already bought is worth more than a big list of strangers. It is the cheapest channel and the most ignored.
6. Content that answers questions
Every question your customers repeat is a page that can bring visits for years. It does not need to be long. It needs to answer.
7. Where free hits its limit
All of these work, and all of them depend on you repeating the effort every week. The most tiring part is the third one — listing the site, one by one, in dozens of places. That is exactly what Magneth solves in one go: you enter the address and the listing is published across our network of more than 100 search sites.
If you want the full path, with timelines and priority order, it is in how to promote my website.