Hairdresser, electrician, personal trainer, photographer, private tutor, bookkeeper. Anyone selling their own work has an advantage a company does not — word of mouth is strong — and one clear disadvantage: when word of mouth does not reach, there is nothing in its place.
1. An address that is yours
A social media profile does not show up well in search and belongs to the platform. A simple page with your name, your specialty, where you work, finished jobs and how to reach you already does the job. If that sounds like a lot, building that page takes a weekend.
2. Name and specialty together
"Maria Silva" is not what people search for. "Maria Silva — physical therapist in Sacramento" is. Your page title needs the profession and the city, because that is how the search happens.
3. Google Business Profile, with a service area
A freelancer can have a profile without exposing a home address: just register the area served. It is free and it is what brings contacts fastest.
4. Reviews from people who hired you
For a service delivered by a person, a review is worth more than anything you write about yourself. Always ask, on the day of the job.
5. Being where people look for your kind of service
Professional directories, city guides and search sites in your field bring direct contacts and leave links pointing to your page — which helps it show up on Google.
Doing that one by one takes weeks. Magneth publishes your listing across more than 100 search sites in the network in one go.
The common mistake
Depending on Instagram alone. It is great for showing work to people who already follow you, and nearly useless for someone looking for a professional right now who does not know you. That person is on Google.
